Institutional inertia — where companies operate in the same way for years without reconsidering their methods — is a common challenge in the food industry.

It’s not because companies don’t want to change, it’s that they don’t know they can. It seems like there is an abundance of packaging options, yet companies often face the dilemma being stuck with what they've always used, supply shortages, lackluster product development, poor customer service, challenging lead times, and the logistical headache of managing excess inventory.

Oftentimes, you resign yourself to accepting the “standard” approach to packaging, even if it’s inefficient, costly, and misaligned.