Penguin Principles

Obsess over
Customer Success.

Every team member has responsibility for delivering the best possible service in every interaction, no matter how small. We achieve competitive advantage through an unwavering focus on the success of our customers. We are curiously creative, and never frown at ideas that bring delight and solve real problems. The extra mile is never out of reach. We anticipate customer needs and champion customer goals, understanding that true partnership is founded on humility, empathy, and trust.

Every team member has responsibility for delivering the best possible service in every interaction, no matter how small. We achieve competitive advantage through an unwavering focus on the success of our customers. We are curiously creative, and never frown at ideas that bring delight and solve real problems. The extra mile is never out of reach. We anticipate customer needs and champion customer goals, understanding that true partnership is founded on humility, empathy, and trust.

Behaviors

We relentlessly advocate for customers
We display a passion for your work
We actively choose the right path and avoid the bare minimum
We create a safe environment for collaboration and teamwork
We embrace customer challenges as your own

Beliefs

Relationships matter — how we treat other people determines our success
Doing the right thing is always the right decision
If our customers win, we win
Time is valuable and we believe in being good stewards of it
We care about our mission, our customers, and our team

Obsess over
Customer Success.

Every team member has responsibility for delivering the best possible service in every interaction, no matter how small. We achieve competitive advantage through an unwavering focus on the success of our customers. We are curiously creative, and never frown at ideas that bring delight and solve real problems. The extra mile is never out of reach. We anticipate customer needs and champion customer goals, understanding that true partnership is founded on humility, empathy, and trust.

Behaviors

We relentlessly advocate for customers
We display a passion for your work
We actively choose the right path and avoid the bare minimum
We create a safe environment for collaboration and teamwork
We embrace customer challenges as your own

Beliefs

Relationships matter — how we treat other people determines our success
Doing the right thing is always the right decision
If our customers win, we win
Time is valuable and we believe in being good stewards of it
We care about our mission, our customers, and our team

Practice Extreme Ownership.

Every team member has a responsibility to take responsibility. We call this extreme ownership, where everyone contributes to “better” no matter their role or title. “That’s not my job” is a statement never heard. We approach each day with a sense of urgency, resisting the easy road and taking initiative to ensure that the whole job is done. We always act honorably, even when no one is looking. Everyone is valuable but no one is a “big deal.” We leave our egos outside, celebrate each other, and collectively hold each other accountable.

Every team member has a responsibility to take responsibility. We call this extreme ownership, where everyone contributes to “better” no matter their role or title. “That’s not my job” is a statement never heard. We approach each day with a sense of urgency, resisting the easy road and taking initiative to ensure that the whole job is done. We always act honorably, even when no one is looking. Everyone is valuable but no one is a “big deal.” We leave our egos outside, celebrate each other, and collectively hold each other accountable.

Behaviors

We lead by serving
We are bold, not reckless
We are proactive, not reactive
We assume good intent and celebrate the wins of others
We take initiative to learn, grow, and fight like hell to solve the day’s challenges and embrace customer challenges as our own

Beliefs

No one will out-hustle us
One individual is not greater than the team
No task is above or below us
Our experience is incomplete, and all relationships are co-created (We share responsibility)
The job isn’t done until it’s done

Seek Excellence.

The best ideas don’t just happen, they are the result of creative thought, collaborative effort, and tenacious execution. We boldly press forward with a bias for action, where the direction is more important than the distance. We believe a focus on key metrics will drive success in our mission. Accountability is paramount, and we all make time to help each other succeed. We demand a lot and reward a lot, hiring the best and the brightest who seek excellence in all that they do.

The best ideas don’t just happen, they are the result of creative thought, collaborative effort, and tenacious execution. We boldly press forward with a bias for action, where the direction is more important than the distance. We believe a focus on key metrics will drive success in our mission. Accountability is paramount, and we all make time to help each other succeed. We demand a lot and reward a lot, hiring the best and the brightest who seek excellence in all that they do.

Behaviors

We have a bias for action
We are outcome oriented
We demonstrate good judgement to make informed decisions
We are competitive as hell (towards the same goal)
We have an unwavering will to win

Beliefs

Consistency in the same direction over time creates wins
Being nimble creates opportunities
Measurable progress towards our goals is important
We cannot achieve our mission without hitting our metrics
We have something valuable to contribute and those contributions will be acknowledged

Fly Freely.

Freedom is not the absence of rules, it’s the natural result of healthy boundaries and strategic direction. We are an innovative company and our biggest threat over time is inertia. We are singer/songwriters, with the competence to compose and the courage to get up on stage and play. We always offer “green line” feedback as we collaboratively implement new ideas that serve our customers and our fellow team members. Most importantly, we have fun, love what we do, and never take ourselves too seriously.

Freedom is not the absence of rules, it’s the natural result of healthy boundaries and strategic direction. We are an innovative company and our biggest threat over time is inertia. We are singer/songwriters, with the competence to compose and the courage to get up on stage and play. We always offer “green line” feedback as we collaboratively implement new ideas that serve our customers and our fellow team members. Most importantly, we have fun, love what we do, and never take ourselves too seriously.

Behaviors

We ask questions with a spirit of curiosity
We laugh (mostly at ourselves) and display confidence without arrogance
We hold opinions loosely and are always willing to learn
We respond to failure with grace
We are adaptable, and create space to be human

Beliefs

Our competence is rooted in our ability to figure things out, not from knowing the answer
Laughter & humor matter, work should be fun too
We should bring new ideas to the table
Our mission is serious but we don’t take ourselves too seriously
All feedback should be given with equal parts humility and honesty

Rage Against the Status Quo.

In our pursuit to redefine partnership for our customers, we are aggressively discontent with “how it’s always been done.” We embrace diversity of people and ideas, not shying away from disagreement, but always landing on collective commitment. We don’t accept the easy way, and challenge ourselves to think big, even if it’s hard. We are disruptors, agitators, and innovators, always questioning assumptions, and suggesting better approaches. Though we face complex challenges, we look for every opportunity to champion simplicity.

In our pursuit to redefine partnership for our customers, we are aggressively discontent with “how it’s always been done.” We embrace diversity of people and ideas, not shying away from disagreement, but always landing on collective commitment. We don’t accept the easy way, and challenge ourselves to think big, even if it’s hard. We are disruptors, agitators, and innovators, always questioning assumptions, and suggesting better approaches. Though we face complex challenges, we look for every opportunity to champion simplicity.

Behaviors

We explore opportunities for innovation to bring new products, processes, and partnerships to our business and marketplace
We challenge prevailing assumptions, and suggest better approaches
We are flexible and thrive in a constantly evolving environment
We look for every opportunity to reduce complexity and keep things simple
We can disagree but commit

Beliefs

Simplicity matters
Ideas are best formed from diverse discussion
We should always help make the outcome as successful as possible, even if we disagree with the direction
Spreading dissension and half-truths is toxic to a culture
Our customers deserve better and we have an opportunity to provide it

Come fly with us.

So maybe penguins can't fly, but we can help your business soar… (we'll see ourselves out)

Let's talk

Come fly with us.

So maybe penguins can't fly, but we can help your business soar… (we'll see ourselves out)

Let's talk

Come fly with us.

So maybe penguins can't fly, but we can help your business soar… (we'll see ourselves out)

Let's talk

Come fly with us.

So maybe penguins can't fly, but we can help your business soar… (we'll see ourselves out)

Let's talk

MARKETS WE SERVE

Freshcut Processing

Repack & Value Added

Warehousing & Distribution

FLY DEEPER

Penguin is a full-service packaging provider with one goal: make your life easier and your business better. We obsess over service, operate a supply chain built for efficiency, and offer the exact packaging solutions you need.

Come fly with us!

© 2025 Penguin Packaging Solutions, LLC
No penguins were physically harmed in the development of this site, they were only verbally accosted. They'll get over it.

MARKETS WE SERVE

Freshcut Processing

Repack & Value Added

Warehousing & Distribution

FLY DEEPER

Penguin is a full-service packaging provider with one goal: make your life easier and your business better. We obsess over service, operate a supply chain built for efficiency, and offer the exact packaging solutions you need.

Come fly with us!

© 2025 Penguin Packaging Solutions, LLC
No penguins were physically harmed in the development of this site, they were only verbally accosted. They'll get over it.

MARKETS WE SERVE

Freshcut Processing

Repack & Value Added

Warehousing & Distribution

FLY DEEPER

Penguin is a full-service packaging provider with one goal: make your life easier and your business better. We obsess over service, operate a supply chain built for efficiency, and offer the exact packaging solutions you need.

Come fly with us!

© 2025 Penguin Packaging Solutions, LLC
No penguins were physically harmed in the development of this site, they were only verbally accosted. They'll get over it.

MARKETS WE SERVE

Freshcut Processing

Repack & Value Added

Warehousing & Distribution

FLY DEEPER

Penguin is a full-service packaging provider with one goal: make your life easier and your business better. We obsess over service, operate a supply chain built for efficiency, and offer the exact packaging solutions you need.

Come fly with us!

© 2025 Penguin Packaging Solutions, LLC
No penguins were physically harmed in the development of this site, they were only verbally accosted. They'll get over it.